Cross Media Advertising

Cross-media advertising is a strategy used by business owners to market a business using various types of media. Owners may use all of media types individually or combine several mediums to create a cohesive marketing campaign. The common association people make when thinking of media is radio, television and newspaper. However, business owners must learn about other types of media to reach a broader audience. Additional types of media for cross-media advertising campaigns include billboards, print ads, video ads on niche websites, advertising spaces offered by search engines, Internet banners and visual ads. The purpose of cross-media advertising is to reach a larger audience and customer base. If the target customer profile is broad and covers a large age range, the company may use various types of media to reach all customers. While the elderly may read the newspaper or watch television to see advertising, the younger generation may use websites and apps on smartphones to learn about new products or services.